Purple Mattress Marketing Campaign

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It’s easy to select any mattress that you want and then call it a day. Yes, you’ll save money and probably some time from researching but spend enough nights on a random mattress, and you’ll start wondering why you wake up more exhausted and exhausted than the night prior.

Purple Mattress aims to solve this problem by analyzing the factors that make a great sleep more enjoyable with exclusive technologies, like the Purple Grid Layer, which gives the mattress a certain experience that is distinct from other mattresses on the market. This article will explore whether Purple Mattress is a choice for your next mattress investment.

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Before you go on, you may want to watch this video by Mac Dingle on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of Purple Mattress.

What is Purple Mattress? Purple Mattress Marketing Campaign

The Purple Mattress, or simply “The Purple,” is an all-foam mattresswith no springs, that uses Purple’s proprietary grid layer that utilizes a “hyper-elastic polymer.” This layer, known as the Purple Grid Layer, is comprised of a comfort core and a support core that is made from a polyfoam.

The Purple mattress is available in one firmness level- medium-firm— and is available in a variety of sizes delivered straight to your door. This follows the increasing tendency in DTC or direct-to-consumer mattress firms that use lower overhead to enhance the product the mattress itself.

Who Started Purple Mattress?

Purple is a name that has been thrown around particularly the brothers Terry and Tony Pearce, who are experts in manufacturing and materials and material experts, respectively. They utilized both of their knowledge to create sophisticated versions of products they felt required more care in terms of structure and comfort.

The result was the creation of Floam which is a cushioning fluid used in various items, from footwear to medical instruments. The issue of Floam lies in the fact that it was only accessible to institutions as the cost of developing the technology was prohibitive.

So the two brothers set out to design a lower costing Floam and eventually developed their own Hyper-elastic Polymer. Flexible, soft, and long-lasting, the Hyper-elastic polymer soon became the foundational element that is what makes a Purple mattress supportive yet supple in the same way.

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What is the difference between it and what is the Usual Mattress?

Purple comes in different sizes, from twin to California King. It also provides the distinctive cushioning their unique technology for fabric provides. The “Purple grid” is the most fundamental aspect of what makes Purple a unique mattress, as it acts similar to memory foam, however it provides the bounce of memory foam but is more flexible. The mattress is constructed in a grid system that allows airflow to pass via the spaces between the foam, regulating temperatures without degrading the overall cushion.

The mattress’s construction is exemplary. Each mattress comes with 2-inches of Purple unique grid with an additional 3.5-inch foam layer. This is supported by four inches of polyfoam with high density, the standard for all foam mattresses, to create the full cushion’s shape and structure.

The design is enhanced by a polyester-viscose blended fabric that helps regulate temperature and offers a superb cool feel. The mattress should come in at roughly 9.25 inches in height, thick enough for most body shapes, and suitable for most standard sheet sets.

To put it into the terms of a layman, look for a mattress that’s semi-firm (called “medium-firm”) for a reasonable price while delivering top-quality and modern materials. Moreover, Purple comes with several different variants known as Hybrid, Hybrid and Hybrid Premier. Hybrid Premier. People who are used to coil-support mattresses can choose these hybrids to get a similar experience, but with the added benefit of Purple’s exclusive technologies.

What Benefits Can I Expect?

How does this compare to a standard mattress, and what benefits will this bring to you, the sleeping person? Although there are numerous aspects to sleep and the elements that influence it, certain commonly-accepted elements are considered when you buy a mattress.

Stress Relief

Stress Relief Stress Relief, which is also called Pressure Relief as some refer to it, is among of the most important benefits of owning a Purple mattress. If you’ve ever had to wake up with a stiff back or continuously stretch during the day, you’re probably using a bed that has little pressure relief, and perhaps not enough support within the structure.

The Purple Grid is probably one of the primary reasons Purple shines when it comes to alleviating pressure and relieving strain on your body. The grid’s proprietary technology helps contour the body to provide the most comfortable and cozy feel. The majority of mattresses in the lower end have the problem of sleeping too deeply into the mattress. With the Purple mattress (the original , as well as all its variations), you have the right amount of comfort and the appropriate amount of support to ensure that you can lie down without sinking entirely down.

This is particularly important for those who suffer from discomfort in particular sleeping positions. A pressure relieving device that is effective helps ease discomfortwhich is all the more essential to specific sleeping positions.

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Structure Retention

A frequently overlooked element of mattresses essential for their quality overall is the way they keep their form in the event that weight is spread across the sides, a mattress quality commonly called “structure retention.” This is usually the reason that all foam mattresses fail as they have less structural support explicitly based on their materials.

In terms of Purple mattresses specifically, the original bed definitely falls into the same issues that many all-foam mattresses face in relation to this retention of structure. But due to their more elastic materials, Purple Original Purple Original does tend to maintain its shape more. This will certainly benefit those who require the largest surface area since better edge retention leads to the possibility of using the entirety of the bed without having to worry about sinking.

This is further enhanced with the Purple Hybrid and Hybrid Premier models, which have inner coil springs. This old but still useful technology can be found in numerous mattresses available today. These hybrid mattresses blend the elasticity of the grid layer in Purple with the strength of copper coils, giving you more responsive edgesthat keep you in the bed whenever you want to, and off the bed when you aren’t.

Temperature Regulation

An aspect of the mattress that affects the quality of sleep you get at night is is how well it regulates your body’s temperature. Although you might not think that mattresses cool by the nature of their materials, many cushions available on the market are specifically designed to have gaps and spaces between the foam in order to allow air to circulate.

The problem with all-foam mattresses is they are prone to retain heat, particularly ones made from memory foam. In contrast to coil mattresses, the heat generated from your body’s friction and movement doesn’t have anywhere to go, and so heat can quickly build up.

However, Purple’s line of mattresses is able to overcome this issue because (again) due to the highest elastic Purple grid layer. Because the Purple grid was designed with large spaces, air is able to move more easily between the foam layers. This avoids the pesky trapped heat issue other mattresses face and helps keep you at a comfortable level all night.

Motion Transfer

A mattress feature that you will likely see a lot when watching infomercials are those that feature “motion transfer” or the extent to which the mattress is to transmitting movement across the surface. It is typically demonstrated through an empty glass of water (or wine) situated on one end of the bed while having something heavier drop onto the other (usually bowling ball or a person to show weight). A bed that is motion-resistant will ensure that the glass does not tip despite the sudden movement to the opposite side.

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Generally speaking, you’ll need mattresses that have minimal motion transfer since this will keep you asleep whenever someone enters or exits the mattress. The final thing you’d like is for you and the stuff with you to suddenly jump up when someone joins you on the mattress. Contrary to the problems that result from temperature regulation foam mattresses have a distinct advantage since they have a tendency to transmit little or no movement between sides. This is particularly true of the Purple mattress’s original. It still uses the same foundational materials as other foam mattresses. It is however modernized with a higher-end top layer of high-elasticity foam.

However, be aware that Purple Hybrid and Hybrid Premier mattresses could carry some additional movement on their surface due to their use of inner-coil mechanism. In exchange for support you lose in the isolation of movement. Though it may not be the same as full-on mattress with inner coils, you shouldn’t expect to be able to hold an ice-cream cone and glasses of wine on the same bed without creating an unintentional mess.

Mobility

In connection with the notions of isolation of movement and structure retention is the notion of mattress mobility. When a mattress advertises its ability to mold to your body shape, you must be expecting some degree of movement control. Naturally, it would be harder to get out of bed when you feel completely enveloped by the bed.

While this may not be an issue for all sleepers, some more particular users expect a little more flexibility and “bounce back” from the mattress. Purple does this pretty well, despite being the only foam mattress. Memory foam generally is prone to completely sinking into the body, making it particularly difficult to get up. The exclusive Purple grid layer is to thank it for the ability of its grid to mimic contouring of memory foam, but improve upon it with an additional layer of responsiveness.

You can expect this ease of movement to be enhanced even more when they launch their Hybrid as well as Hybrid Premier variants. In general, mattresses made of innerspring have superior reaction to movement compared to memory foam.

Who Is This Best For?

Mattress experts often suggest a specific type of cushioning for different sleeper types. If you’re not sure what type of sleeper you could be, you can simply look at the position you usually end up in in the evening. You can generally be characterized as one of three kinds that include Back, Side or Stomach Sleepers. What’s the Purple mattress’s performance for each of these types?

Side Sleepers

This is the main target market for Purple because their mattresses provide pressure relief for sleepers on the side in mind. If you’re a side sleeper, expect the need to be supported for your spine’s general alignment. You must get the right amount of support, so you don’t develop any pressure points that hurt during the night. If you’re a heavier-set person and you’re a heavier-set person, you may need more assistance than the one that Purple gives.

Back Sleepers & Stomach Sleepers

Back sleepers also need the support of your lumbar and some modicum in pressure relief. For heavier sleepers, you may prefer more firm mattresses as Purple might feel too soft and sleepers could end up sinking too deep on the bed. If you are between 130 and 230 points, this is the best option for you. But, your preferences will vary from person to person.

The issue of support is becoming more common with stomach sleepers. They will definitely need a more solid foundation to stop the accumulation of any pressure points that could strain shoulders, necks, or lower backs. Being a stomach sleeper who weighs morewith a weight of more than 130 pounds– will definitely require more firmer mattress.

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How Much is a Purple Mattress?

Purple mattress is the original Purple mattress is designed to keep entry fees lower for its twin mattresses to ensure that those who are hesitant can start to enjoy the Purple differences with no harm on their pockets. At $599, you can enjoy their twin mattress shipped directly to your doorstep. For bigger sizes, like King and Queen, be prepared to spend above the $1,000 mark, specifically $1,199 and $1,499respectively. Purple Mattress Marketing Campaign

If you’re thinking of buying Hybrids like the Purple Hybrid or the Hybrid Premier be prepared to pay around twice or even triple the cost of the initial mattress. This puts the Hybrid mattresses somewhat out of range for users with a tight budget, or for those who are still unsure about making a purchase from Purple. Purple Mattress Marketing Campaign

What’s great about Purple, though, is that they provide a 100-night sleep trial that can help you try out the mattress before fully purchasing it. Be aware that you’ll have to utilize the mattress for 21 consecutive nights as part of their “break-in” duration. If you’re not satisfied with the mattress, expect a full refund without cost. Contact Purple to get your purchase reversed.

Final Words

Purple mattress is an excellent alternative for those seeking a comfortable yet durable mattress that maintains its shape better than memory foam, provides responsiveness, and keeps the contouring aspect that people who sleep on foam mattresses enjoy. Additionally, it comes with options like a reasonable temperature control and motion isolation, making it a bit more quality than your regular mattress. Purple Mattress Marketing Campaign

The price is relatively easy to understand as well, especially in the case of a twin size for a starter room. However, be aware that larger and more expensive variants can easily double or triple the amount you’ll be spending. In any event, you do have the option of taking advantage of their trial of 100 days– just be certain to take it up after two weeks of “break-in” duration. Purple Mattress Marketing Campaign

Suppose you’re on the lighter side in weight and you’re an average side sleeper. If that’s the case, this mattress recommendation goes double since it provides some ample support to the way you sleep. Though if you fall on the heavier side, and you regularly sleep on your stomach, you might want to go for a mattress that offers a bit more support.

For a better alternative, it might be good to look into different mattress brands, such as DreamCloud. DreamCloud has a good variety of mattresses with varying degrees of firmness. This means you can choose a firm mattress when you need it and a softer bed for those times when you don’t. What’s more, DreamCloud does come up a bit more affordable, so those looking to save money could benefit from having a look DreamCloud an opportunity to test the waters.

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Frequently Asked Questions Purple Mattress Marketing Campaign

Does Purple provide additional services such as Mattress Removal?

In contrast to other mattresses that are direct-to-consumer, Purple does not have what would call an “white-glove” service that can manage your old bed, or other services such as mattress setup. If you decide to purchase a Purple mattress you’ll need to handle the removal of your previous mattress and the installation of the new one. Just make sure to give to the Purple mattress a few hours to expand prior to using it, since it normally is packed in the form of a box.

Do I have a Warranty with a Purple Mattress?

There are two separate warranties for Purple mattresses, one that handles the outer cover and another for the interior. With regard to covers, one can count on at least 2 years of coverage for any defects that the cover is able to provide. As for the interior, you’ll have at least 10 years of guarantee covering any defects. Just make sure you take notice that indents on your body– caused by heavier sleepers or even frequent useare not covered under warranty if they’re less than 1 inch in depth. Customers will also need to cover the shipping costs that will occur with delivery and return.

What’s the best way to use Shipping work using Purple Mattress?

Purple mattress is delivered via FedEx to all 48 contiguous states in the US and Canada, while customers from Hawaii, Alaska, and Canada must pay a shipping cost. For international customers, Purple has yet to provide any address outside of the United States.

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